# Content writing for Local SEO: AI words, semantic entities, EEAT and questions (/docs/local-seo/website-and-content/local-seo-content-writing)

---
type: Document
title: "Content writing for Local SEO: AI words, semantic entities, EEAT and questions"
description: Sir Khurram Malik's Local SEO content writing notes, avoiding AI-sounding words, four ways to extract semantic entities, the YouTube method for EEAT, where to find questions for AEO and GEO, and the four-step content creation process.
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added: 2026-10-15T18:48:19Z
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sources:
  - id: khurram-notes
    title: "Local SEO, AEO & GEO: AI-Powered Ranking Notes, Sir Khurram Malik"
    resource: "Course notes PDF compiled from Sir Khurram Malik's lectures, chapter 8 (lecture of 28 April 2026), supplied by human:ahmedraza"
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---

*Chapter 8 of the Local SEO, AEO & GEO course notes, from Sir Khurram
Malik's lecture of 28 April 2026.*

> "Practice, and stay focused!" (Sir Khurram Malik)

## 1. Identify and avoid AI detection words

- Ask an AI: "Which words make content look AI-written?"
- Make a list of those words.
- Avoid them while writing.

Do not depend on the same AI: use variety.[^khurram-notes]

## 2. Extract semantic entities

1. **Method 1, SEO tools**: topical relevance and insights.
2. **Method 2, Wikipedia**: search the main keyword, copy the content, and
   give it to an AI: "Extract semantic entities".
3. **Method 3, Google Maps reviews (GMB)**: search the main keyword, open
   GMB, copy the review highlights and use them as semantic entities.
4. **Method 4, the Harpa tool**: extract semantic entities directly from a
   Wikipedia page.

**Implementation:** give the entities to the AI with the instruction "Use
these naturally in the content."[^khurram-notes]

## 3. Improve EEAT: the YouTube method

1. Search the main keyword on YouTube (e.g. dentist + location).
2. Pick relevant videos and get their transcriptions.
3. Give them to ChatGPT to understand the local language and the real user
   tone.

**Benefit:** experience, expertise, authority and trust improve, and the
content becomes hyper-local.[^khurram-notes]

## 4. Question-based content for AEO, GEO and AI Overviews

Where to get questions:

- People Also Ask (Google)
- AnswerThePublic
- Google Search Console
- Answer Socrates
- LinkedIn / Reddit / Quora / Medium
- GMB reviews[^khurram-notes]

## 5. The final content creation process

**Step 1: prepare**

1. Identify and avoid AI words.
2. Extract semantic entities.
3. Collect questions.
4. Get the headings ready (content planning).

**Step 2: write with AI**

- Give the AI the headings + entities + questions + instructions.
- Have it generate the content.

**Step 3: test and refine**

- Write with ChatGPT, re-check with Claude.
- If mistakes turn up, have them corrected.

**Step 4: human touch**

- Add a natural flow; do not leave it reading like a robot.[^khurram-notes]

## Quick summary

| Step | How |
| --- | --- |
| AI words | Identify and avoid |
| Semantic entities | Wikipedia / GMB / Harpa |
| Questions | PAA / Reddit / Quora / GSC |
| EEAT | YouTube transcripts for the local tone |
| Testing | Write with ChatGPT, check with Claude |
| Human touch | Always add at the end |

## Assignment

Take any niche and apply the complete process: keyword research, planning,
content writing.[^khurram-notes]

> [!TIP]
> Practice and stay focused: that is the formula for success.

[^khurram-notes]: Local SEO, AEO & GEO: AI-Powered Ranking Notes, Sir Khurram Malik, chapter 8.