# Finding untapped niches: incognito searches and Google search operators (/docs/niche-research/untapped-niches-and-timing/finding-untapped-niches-incognito-and-google-operators)

---
type: Document
title: "Finding untapped niches: incognito searches and Google search operators"
description: Sir Ghazanfar Abbas's tested method for reaching niches no tool will show, searching in incognito for keywords you have never heard of, checking traffic at three levels, and mining government portals with inurl and intitle operators.
status: stable
order: 8.9
added: 2026-10-08T11:54:38Z
generated: { by: human:ahmedraza, at: 2026-10-08T11:50:00Z }
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sources:
  - id: ghazanfar-abbas-untapped-niches
    title: "SEO module, make-up session: Niche Research, Untapped Niches"
    resource: "iSkills SEO make-up session notes, Niche Research: Untapped Niches, taught by Sir Ghazanfar Abbas"
verified: [{ by: human:ahmedraza, at: 2026-10-08T11:50:00Z }]
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*This whole document is from a make-up session of the SEO module, Niche
Research: Untapped Niches, taught by Sir Ghazanfar Abbas.*

This is one of the best methods of niche research, and it is the teacher's
own **tested** method. It reaches niches that **no tool** can tell
you.[^ghazanfar-abbas-untapped-niches]

## Before you start

- Turn on **incognito mode** in the browser.
- Log in to any tool there. Keep in mind that **no tool is exact**: they
  all give **estimated** results.
- The aim is to build a website on a niche whose **number of pages is
  small**.[^ghazanfar-abbas-untapped-niches]

## Part 1: an untapped keyword in a chosen country (the menu example)

1. First decide which **country** you will work in, and select that same
   country.
2. Google your target keyword, for example **"usa menu"**.
3. Now find a keyword whose name you have **never heard** before, which
   means it is untapped. Look for it in the **titles** of the pages in
   incognito mode. If you do not find one, go to the next page, until you
   reach a keyword you have never heard of.
4. When you find the keyword, check the traffic of **that website** with
   the **Ahrefs free traffic checker**. For example, if **greggs menu**
   shows up, look at the traffic of the first site that appears.
5. Then check that **keyword's** traffic with any tool.
6. Then look at the traffic of the keyword's **official or dedicated
   site**. In this example, search **greggs**, find the official site and
   look at its traffic. This gives you an idea of the potential.
7. After the official site, if there is a **local** site, look at its
   traffic too.
8. This **finalises** the keyword.[^ghazanfar-abbas-untapped-niches]

You can work the same way in **every language** and **every country** of
the world, not only in English.[^ghazanfar-abbas-untapped-niches]

## Part 2: an info niche in India, through government sites

1. To work in **India**, set the country to **India** and the language to
   **Hindi** in the settings.
2. There is a lot of work in India, and pages rank **very quickly**.
3. In India, most of the work is on **government** websites: their
   **schemes**, **portals** and **insurance schemes**. Look for those.
4. Type **`inurl: .gov`** in Google and explore. It means a URL that
   contains **.gov**.
5. The websites that come up get **a lot of traffic**. Open them and take
   ideas from them.
6. Put those websites into the **Ahrefs free traffic checker**. Their **top
   keywords** are written there too. Take those keywords and build websites
   on them. These are keywords that rank in **2 days**.
7. Build websites on keywords with **2.5 lac** (250,000) traffic a month,
   and your site gets **5 lac** (500,000) traffic, because there will be
   other keywords too and Google will give you
   traffic.[^ghazanfar-abbas-untapped-niches]

- Do not worry when you see a government site's **DR**: it is a government
  site. Look at **your own keywords**, and at how much traffic the **blogs**
  ranking for them get.
- You will find a great many untapped niches here.[^ghazanfar-abbas-untapped-niches]

## More search operators

- Search **`intitle: portal`** on Google the same way. Every title that
  says *portal* will come up.
- Instead of **`.gov`** in `inurl:`, you can use **`.org`**, **`.edu`** and
  many more, and find more untapped niches.[^ghazanfar-abbas-untapped-niches]

## Rules to remember

- Whenever you take an idea, check the traffic of the **domain**, not of
  the full URL.
- If the **official** site has traffic and there is **no local** site,
  consider that keyword: ranking there is **easy**.
- If your website ranks well, it also comes up in the **AI
  Overview**.[^ghazanfar-abbas-untapped-niches]

[^ghazanfar-abbas-untapped-niches]: iSkills SEO make-up session notes,
    Niche Research: Untapped Niches, taught by Sir Ghazanfar Abbas.