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Website audit process

Why a site audit is run, the manual-vs-tool-based distinction, and the tools used to crawl a site for technical and on-page issues.

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stable
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unverified
1 min read
Owner
Human: Ahmed Raza
Approved
Human: Ahmed Raza ·

Purpose of an audit

Identify technical and on-page SEO issues, and check crawlability, speed, and indexation status.1

Types of audits

  1. Manual audit — thorough but labour-intensive, checked by hand.
  2. Tool-based audit — faster and scalable across many pages at once.
  • Screaming Frog
  • Sitebulb
  • Ahrefs Site Audit
  • SEMrush Site Audit

Screaming Frog

Crawls a website the way a search-engine bot would, and checks for:

  • Broken links
  • Redirects
  • Duplicate titles and descriptions
  • Missing alt tags

Footnotes

  1. iSkills SEO course notes, compiled 2025. ↩

Sources

  • [^iskills-course-notes]iSkills — course notes

Website speed optimization plugins

The caching and performance plugins used to speed up a WordPress site beyond the basic technical SEO setup.

Google Search Console and Analytics

Setting up Search Console to track indexing and search performance, and using Analytics to understand user behaviour and traffic sources.

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