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Keyword research and content planning

Keyword research

3 lessonsStart lesson 01

In this section3

  1. Lesson 01The keyword-to-content processThe five-step pipeline (grouping, research, planning, gap analysis, mapping) that turns a niche into a content plan, plus content patterns for e-commerce and service sites.Read lesson
  2. Lesson 02Manual and tool-based keyword research methodsGoogle Instant, manual keyword tools, and the Ahrefs/SEMrush competitor-export methods for building a keyword list, including topical authority and keyword cannibalization.Read lesson
  3. Lesson 03NicheSpark: Chrome extension for Google Autocomplete keyword researchWhat NicheSpark is, how to install and use it for A to Z, prefix, suffix and template keyword research, how it records and exports results, its privacy model, and its limits.Read lesson

Keyword research and content planning

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The keyword-to-content process

The five-step pipeline (grouping, research, planning, gap analysis, mapping) that turns a niche into a content plan, plus content patterns for e-commerce and service sites.