Audits and monitoringLesson 2 of 3
Google Search Console and Analytics
Setting up Search Console to track indexing and search performance, and using Analytics to understand user behaviour and traffic sources.
human reviewedAhmed Raza1 min
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- human-reviewedHuman: Ahmed Raza ·
1 min read
Google Search Console
Setup methods: a domain property, or a URL-prefix property.
Uses:
- Track indexing status.
- Monitor search performance.
- Submit sitemaps.
Google Analytics
Used to check user behaviour on the site, and to find traffic sources and conversions.
More in this chapter2
- LessonWebsite audit processWhy a site audit is run, the manual-vs-tool-based distinction, and the tools used to crawl a site for technical and on-page issues.Read lesson
- LessonContent strategy: the honeymoon periodA niche-site launch plan built around the temporary ranking boost new sites get, and how to maximize and extend it.Read lesson
Website audit process
Why a site audit is run, the manual-vs-tool-based distinction, and the tools used to crawl a site for technical and on-page issues.
Content strategy: the honeymoon period
A niche-site launch plan built around the temporary ranking boost new sites get, and how to maximize and extend it.