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AI website creation, Lecture 1: the 16-step workflow with Claude Code

Sir Khurram Malik's stack and 16-step workflow for building a hyper-local rank and rent website with WordPress, Kadence, Rank Math and Claude Code, including the research inputs and the prompts used.

human reviewedAhmed Raza2 min

Chapter 3 of the Local SEO, AEO & GEO course notes, from Sir Khurram Malik's first AI website creation lecture.

Stack: WordPress + Kadence theme + Rank Math + Claude Code.1

Before starting: WordPress setup

  1. Install WordPress.
  2. Kadence theme + the Cornerstone starter template.
  3. Required plugins + Rank Math setup.
  4. Only then bring AI in, not before.1

AI warm-up: Sonnet model

PhaseReasoning setting
PlanningMedium reasoning
ExecutionLow reasoning (faster)

Initial prompt:1

Hi buddy, you're an elite Local SEO expert specializing in Rank & Rent without GMB. Please update yourself with 2026 trends in AI SEO, AEO, GEO, LLM optimization, AI Overview.

The 16-step workflow

  1. Keyword research: variations, SERP, SEMrush, GAP.

  2. Market research prompt:

    Analyze [Target City] market: customer pain points, problems, weather, landmarks, local events. Goal: hyper-local EEAT + AEO + GEO website.

  3. Semantic entities: Wikipedia, GMB reviews, the Harpa tool.

  4. YouTube research: creators from the target city, their transcripts, the local language.

  5. Real user data: Reddit, Quora, LinkedIn, WikiHow, Facebook Groups (e.g. site:reddit.com "your niche" issue).

  6. SEMrush topic research: download the report and give it to Claude.

  7. Competitor analysis: content gaps, structure, EEAT, internal links.

  8. Master structure prompt: attach all the data and have Claude generate the complete site structure (homepage, service pages, location pages, supporting pages).

  9. Rank Math setup: connect Gmail, site name, settings.

  10. Image collection: YouTube screenshots and Facebook.

  11. Image SEO: remove EXIF data, convert to WEBP, geo-tag 40 to 50% of images.

  12. Upload and URLs: upload to the WordPress media library, copy the URLs and give them to Claude.

  13. Tone of voice: have Claude analyze the audience and recommend the best tone.

  14. Homepage content prompt:

    Write homepage content considering: target audience, market research, semantic entities, inline questions, FAQs, EEAT, NLP, AEO, GEO, local pain points, landmarks, ZIP codes, natural keywords, CTAs, heading hierarchy. Tone: real local business owner from [City].

  15. Claude Code design prompt:

    Design this website [URL]: clean, premium, professional. Kadence Theme + required plugins installed.

  16. Done!1

Tip

The more real data you give Claude, the better the website you get. Rich data in = rich output.

Footnotes

  1. Local SEO, AEO & GEO: AI-Powered Ranking Notes, Sir Khurram Malik, chapter 3. ↩ ↩2 ↩3 ↩4

More in this chapter3

  1. LessonAEO, GEO, Google voice search and AI Overview ranking: the 13 AI ranking signalsSir Khurram Malik's lecture on ranking content in AI platforms and voice assistants, where Google Assistant fetches its answers from, and the 13 AI ranking signals not to miss.Read lesson
  2. LessonProgrammatic rank and rent SEO: the full workflowSir Khurram Malik's programmatic rank and rent method, the city and payout criteria, why micro and nano niches beat broad ones, and the 20-step workflow from vertical selection to programmatic expansion.Read lesson
  3. LessonContent writing for Local SEO: AI words, semantic entities, EEAT and questionsSir Khurram Malik's Local SEO content writing notes, avoiding AI-sounding words, four ways to extract semantic entities, the YouTube method for EEAT, where to find questions for AEO and GEO, and the four-step content creation process.Read lesson

Programmatic rank and rent SEO: the full workflow

Sir Khurram Malik's programmatic rank and rent method, the city and payout criteria, why micro and nano niches beat broad ones, and the 20-step workflow from vertical selection to programmatic expansion.

Content writing for Local SEO: AI words, semantic entities, EEAT and questions

Sir Khurram Malik's Local SEO content writing notes, avoiding AI-sounding words, four ways to extract semantic entities, the YouTube method for EEAT, where to find questions for AEO and GEO, and the four-step content creation process.