Content writing for Local SEO: AI words, semantic entities, EEAT and questions

Chapter 8 of the Local SEO, AEO & GEO course notes, from Sir Khurram Malik's lecture of 28 April 2026.

"Practice, and stay focused!" (Sir Khurram Malik)

1. Identify and avoid AI detection words

• Ask an AI: "Which words make content look AI-written?"
• Make a list of those words.
• Avoid them while writing.

Do not depend on the same AI: use variety.¹

2. Extract semantic entities

1. Method 1, SEO tools: topical relevance and insights.
2. Method 2, Wikipedia: search the main keyword, copy the content, and give it to an AI: "Extract semantic entities".
3. Method 3, Google Maps reviews (GMB): search the main keyword, open GMB, copy the review highlights and use them as semantic entities.
4. Method 4, the Harpa tool: extract semantic entities directly from a Wikipedia page.

Implementation: give the entities to the AI with the instruction "Use these naturally in the content."¹

3. Improve EEAT: the YouTube method

1. Search the main keyword on YouTube (e.g. dentist + location).
2. Pick relevant videos and get their transcriptions.
3. Give them to ChatGPT to understand the local language and the real user tone.

Benefit: experience, expertise, authority and trust improve, and the content becomes hyper-local.¹

4. Question-based content for AEO, GEO and AI Overviews

Where to get questions:

• People Also Ask (Google)
• AnswerThePublic
• Google Search Console
• Answer Socrates
• LinkedIn / Reddit / Quora / Medium
• GMB reviews¹

5. The final content creation process

Step 1: prepare

1. Identify and avoid AI words.
2. Extract semantic entities.
3. Collect questions.
4. Get the headings ready (content planning).

Step 2: write with AI

• Give the AI the headings + entities + questions + instructions.
• Have it generate the content.

Step 3: test and refine

• Write with ChatGPT, re-check with Claude.
• If mistakes turn up, have them corrected.

Step 4: human touch

• Add a natural flow; do not leave it reading like a robot.¹

Quick summary

Assignment

Take any niche and apply the complete process: keyword research, planning, content writing.¹

Footnotes

1. Local SEO, AEO & GEO: AI-Powered Ranking Notes, Sir Khurram Malik, chapter 8. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶