AskSEO

Untapped niches and timingLesson 3 of 3

Finding untapped niches: reverse engineering google.com in Ahrefs, and Google Trends

Sir Athar Bajwa's two methods for untapped niches, putting google.com into Ahrefs Site Explorer and filtering its organic keywords by KD, word count and a "download" phrase, then taking seed words into Google Trends' new Explore.

human reviewedAhmed Raza2 min

This whole document is from a make-up session of the SEO module, Niche Research: Untapped Niches, taught by Sir Athar Bajwa.

Why google.com

  • The search engine handling the most traffic in the world right now is Google. It has 85 to 90% of the world's overall traffic.
  • Everyone goes to Google and searches there, so everyone's data is there.
  • So we reverse engineer google.com itself. Not Google's own pages, but everything that ranks on Google.1

Method 1: google.com in Ahrefs Site Explorer

  1. Put google.com into Ahrefs Site Explorer.
  2. Click its organic keywords.
  3. Apply filters to these keywords. First the KD filter: KD at most 20.
  4. Then, in Add filter, apply the Word count filter: word count 3.
  5. Now apply the language, country and any other filters from here.1

What is in front of you now is an ocean. From here you will find niches that are untapped. When you find a niche, search it on the SERP. If it meets the criteria, that is your niche. It is an ocean with a great many fish, and they are all yours to catch.1

The "download" filter

In the same way, add one more filter: in Add filter, select Keyword and add a rule to match keywords with the phrase "download". It gives you the keywords that contain download.1

If a brand gets its own app downloaded itself, it can also happen that the brand is not working in a specific country, or is blocked in that country. We can work in that country. Research will give you the idea.1

  • Every new keyword goes into Google Trends first.
  • Google Trends has 2 Explore options: the old classic one and the new Explore. Work on the new Explore.
  • You can get seed words from ChatGPT or Claude. Tell it that you want to work in Google Trends for niche research, and ask it for 10 ideas.
  • Take a keyword from there and put it into Google Trends.
  • From there, go to related keywords, take a keyword, check it on the SERP, and explore.1

Niches not to work on

Any niche that is haram for us to work on as Muslims, we do not work on.1

Bonus: other search engines

There are other search engines in the world too. Russia is ignored because people think there is no monetization there. Do not look only at google.com: look at other search engines too, there is a lot to find there as well.1

Class infographic

Class infographicTap the image to zoomInfographic: Finding untapped niches: reverse engineering google.com in Ahrefs, and Google TrendsFinding untapped niches: reverse engineering google.com in Ahrefs, and Google TrendsOpen full size

Footnotes

  1. iSkills SEO make-up session notes, Niche Research: Untapped Niches, taught by Sir Athar Bajwa. ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

More in this chapter2

  1. LessonSeasonality, timing, and first-mover nichesWhy a stable niche beats a spiking one, how to use Google Trends to find and validate first-mover opportunities, and a tool for fine-tuning a niche by location once it's chosen.Read lesson
  2. LessonFinding untapped niches: incognito searches and Google search operatorsSir Ghazanfar Abbas's tested method for reaching niches no tool will show, searching in incognito for keywords you have never heard of, checking traffic at three levels, and mining government portals with inurl and intitle operators.Read lesson

Finding untapped niches: incognito searches and Google search operators

Sir Ghazanfar Abbas's tested method for reaching niches no tool will show, searching in incognito for keywords you have never heard of, checking traffic at three levels, and mining government portals with inurl and intitle operators.

Niche types and targeting

Next Page