Creating an Etsy listing, from final SEO to publish

This whole document is from the Listing Creation on Etsy class of Sir Zakria Afzal's Etsy course.

Before you start: finalize your SEO

• Finalize the title, description and tags according to the guidance you have learned (see Etsy SEO: the ranking formula, keyword layering, and writing the title, tags and description).
• Always put your own keyword at the start of the title.
• Take your tags from your competitors.¹

The order to pick tags in

Give priority to low competition, high search tags. Then use high competition, high search tags, and after that high competition, low search tags.¹

How to create the listing

1. Add photos.
2. Put your keywords in the image names as well.
3. If you have made a video, upload it too. One video can be uploaded.
4. Select the category, for example Digital Print.
5. Use Made on order only when you are selling a custom product.
6. Now add the title, description and tags.
7. A physical product has material, sizing and so on. For a digital product, ignore all of these.
8. Set the price by looking at your competitors, but write the price high, then put a discount on it later, and keep adjusting the discount.
9. Look through the remaining checks and complete them as well.¹

Create shop sections

Make sections in your shop as well, so that the buyer gets a good experience.¹

Class infographic

Class infographicTap the image to zoomCreating an Etsy listing, from final SEO to publishOpen full sizeShare

Footnotes

1. Listing Creation on Etsy class of Sir Zakria Afzal's Etsy course, notes taken by the record's owner. ↩ ↩² ↩³ ↩⁴