Etsy keyword and product research with eRank and EHunt

This whole document is from the Keyword Research class of Sir Zakria Afzal's Etsy course on YouTube, a separate course from the iSkills Etsy module.

What a keyword is

• A keyword is the buyer's language: what the buyer writes and what the buyer searches.
• This is where the door to a sale opens. If the keyword is wrong, the sale will not come.
• We want products that a lot of people are searching for.¹

What every keyword carries

Every keyword has these things:

• Search volume
• Competition
• Target country
• Trend graph¹

Finding keywords on Etsy itself

• The easy way: search any one word in the Etsy search bar. The suggestions that come up are more keywords. Then type a after it and more keywords come, then b and more come, and so on.
• A keyword with no search volume is of no use. We want keywords that people actually search.
• Explore Etsy's categories to research which categories people are working in.
• Where there is search volume, also look for low competition. With high competition you will have to run ads.¹

The research flow

1. Give a seed keyword.
2. Expand it with autocomplete or related keywords.
3. Take the top listings' titles, tags and description and reverse engineer them. This is called "spy".
4. Filter the results down.¹

• Reverse engineering is the best way to succeed anywhere as quickly as possible.
• When reverse engineering, do not always look at the big numbers. Small numbers can also make you good money.¹

eRank, for keywords

• Go to the dashboard and search a keyword. It shows the searches, competition and trend, along with more related suggestions, and the average searches and clicks for all of them.
• Compare listing: copy a listing's URL from Etsy and paste it here to see its demand. All its details come up, such as how much revenue and how many sales it made in how much time.
• Put the name of the best shop you see into shop info and reverse engineer it.
• In keyword research, open top sellers and apply the 2026 filter to get the top sellers. Reverse engineer their shops and your work starts. This is the easiest way to do keyword research.¹

Reading the eRank overview

• Average searches means how many people search it monthly. It is an average over 1 year.
• If you search globally and the top searches come from Pakistan, those are sellers, not buyers. So after the global search, also search in specific countries to get the actual volume.
• Use Trend Buzz to see what sells most in which country. Analyse it, but it is a trend, not evergreen.¹

EHunt, for products

• Go to Find hot products in EHunt. It shows products that are getting a lot of sales, so you can easily find a product to work on.
• Look for people who started 30 days ago and are earning well. Apply the days and niche filters so that you get digital products.
• Do not go for high sales. Start with lower ones.
• Keep noting down everything that is in demand.
• Everyone can see the top products. Look at the products where nobody else goes: do not stop at the first page, go on to the later pages as well.¹

The rules to work by

• Use eRank for keyword research and EHunt for products.
• Be inspired by shops, do not copy them.
• Your competitor is your best friend, so analyse it well.
• Always stay on one niche, not multiple.
• Start with what you can make yourself. Later, have products made outside.¹

Class infographic

Class infographicTap the image to zoomEtsy keyword and product research with eRank and EHuntOpen full sizeShare

Footnotes

1. Keyword Research class of Sir Zakria Afzal's Etsy course on YouTube, notes taken by the record's owner. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹