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Product and niche researchLesson 1 of 4

Etsy listings and competitor research

Why most Etsy sellers fail, what a listing needs to get right for mobile buyers, and how to choose a shop worth reverse-engineering.

human reviewedAhmed Raza1 min

Taught by Sir Zafar Ali, like the rest of this Etsy section.

Digital products, without investment

The main focus for a first Etsy shop, without needing capital up front, is digital products.

Why most Etsy sellers fail

Most failures come down to one thing: the product display, the listing itself, isn't right. Proper branding is what fixes it.

  • Keep the listing image built for a mobile view: most buyers browse on phones.
  • Don't overload the listing image with text.

Studying a competitor before you launch

Before creating a shop, read a competitor's shop in detail: figure out their design, their products, their sale numbers, and the strategies behind them.

Pick the right shop to study or clone, not any shop:

  • Few listings: a shop with a small catalogue is easier to reverse-engineer than a large one.
  • Under one year old: an older, more established shop is a harder reference point to learn from at this stage.

Use tools for this research, but don't rely on them alone; manual review of a shop still matters.

Class infographic

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More in this chapter3

  1. LessonEtsy product research with ChatGPT: make up sessionShanawar Aslam's Etsy make up session on finding newer shops with digital sales, studying competitors, planners and trackers, AI-assisted product creation, and Motion Invest research.Read lesson
  2. LessonEtsy niche and keyword research, step by step: a practical walkthroughThe practical order Sir Zakria Afzal teaches for Etsy research, finding a niche through eRank top sellers, EHunt and Trend Buzz, then spying on its shops to collect tags and sorting them in Niche Deck.Read lesson
  3. LessonEtsy keyword and product research with eRank and EHuntSir Zakria Afzal's approach to Etsy research, from seed keyword to autocomplete, spying on top listings and filtering, using eRank for keywords and EHunt for products.Read lesson

Product and niche research

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Etsy product research with ChatGPT: make up session

Shanawar Aslam's Etsy make up session on finding newer shops with digital sales, studying competitors, planners and trackers, AI-assisted product creation, and Motion Invest research.