Etsy niche and keyword research, step by step: a practical walkthrough

This whole document is from the Proper Niche and Keyword Research Practical class of Sir Zakria Afzal's Etsy course on YouTube, a separate course from the iSkills Etsy module.

This class shows how keyword research is done, step by step.¹

The steps

1. Top sellers
2. eRank / EHunt
3. Trend Buzz¹

Part 1: find the niche

• In eRank, search in top sellers and look at the best sellers' shops. Niches are easy to find from here.
• Another way to find a niche: in EHunt, go to Find hot products, apply the digital products filter, and find products.
• Patterns are in heavy demand on Etsy. People are making money through them.
• Now select one category you can work on, and note it down.¹

Finding a good niche is the main task, and these steps are how it is learned.¹

Part 2: find the keywords

Once the niche is selected, the next job is finding keywords. Say the niche is "PNG". Now it has to be expanded:¹

1. Reverse engineer the shops that come up for the niche. This is called spy.
2. Put the shop's link into Shop info in eRank. That shows what is in demand.
3. It also shows which of that shop's listings got the most sales in the fewest days. Note down those listings' tags.
4. Then simply start working on the same kind of product.
5. Export all the tags, upload them to the Niche Deck tool and sort them. Take out the high volume, low competition keywords from there.
6. To check a listing, put its URL into Compare listing and add it. Everything about that listing shows up there.¹

Stay in one tree

Within a niche, always work while staying inside one tree.¹

Shops noted in class

These shop names were noted down during the class:

• patternmasterone
• joyfulloop
• SewlunaDesigns
• artsudio611
• astheticsshopcrafts
• aricanocraft¹

Class infographic

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Footnotes

1. Proper Niche and Keyword Research Practical class of Sir Zakria Afzal's Etsy course on YouTube, notes taken by the record's owner. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸