Keyword researchLesson 5 of 7
Etsy manual research methods, and the shop assignment criteria
The manual ways to find Etsy keywords taught in Classes 12 and 13 (autocomplete, alphabet, category, Google, competitor titles and tags, word frequency, keyword gap and more), and the criteria a shop must meet before you replicate it for the assignment.
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- human-reviewedHuman: Ahmed Raza ·
This whole document is from Classes 12 and 13 of the Etsy module, EHunt, eRank and Manual Research Methods, taught by Sir Zafar Ali.
On Etsy, 90% of the game is niche research and keyword research.1
The research methods
- Autocomplete method: put a short tail keyword into the Etsy search bar and keep watching what Etsy suggests. This gives you more keywords. Doing it in incognito is the best option.
- Alphabet method: type the alphabet into the search bar one letter at a time, a to z, and Etsy gives you suggestions itself.
- Category method: through a category you can see Etsy's products and take keywords out of them.
- Google search: you can also search for keywords through Google.
- Google related searches: you can take keywords out of Google's related searches too.
- Pinterest style search.
- Competitor title research.
- Competitor tags research.
- Word frequency: make a sheet of 30 to 50 competitors and add 50 titles to it. Have ChatGPT count which words are used the most times. The keywords are in those words.
- Competitor shop research: take out any competitor's shop.
- Keyword gap: search any keyword and open a listing. Put its URL into RankKW's keyword gap analysis option, and you get the keyword gap there.
- Product + attributes formula.
- Buyer intent formula.
- Google Trends: you can take keywords out of Google Trends as well.1
Shop assignment criteria
For the assignment, find shops that meet all of these:1
| Metric | Threshold |
|---|---|
| Shop age | Under 6 months |
| Sales | More than 100 |
| Favourites | More than 10 |
| Views | More than 5,000 |
Once you find shops like this, you can replicate them. Their top listing can be copied.1
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Footnotes
More in this chapter6
- LessonEtsy SEO and keyword researchWhat an Etsy listing is made of, why keyword research is most of Etsy SEO, and why a dedicated tool like RankKW exists for it.Read lesson
- LessonThe exact roadmap to start using keywords on EtsyA beginner's roadmap from Sir Zakria Afzal, getting seed keywords from ChatGPT, checking them in eRank against the criteria, confirming they are not copyright or trademark, and building a whole shop on one good keyword.Read lesson
- LessonFinding Etsy keywords in bulk: three methods and the selection formulaThree ways to collect related Etsy keywords in bulk (manual autocomplete, an AI prompt, and mining the top 10 listings' titles) and the metric combination a keyword has to pass before you use it.Read lesson
- LessonEtsy keyword research mastery: the types of keywordsThe kinds of Etsy keywords (short, mid and long tail, focus, secondary, modifier, theme, color, delivery type, audience, occasion, platform) and the rules for choosing between evergreen and seasonal keywords.Read lesson
- LessonRankKW: the Etsy SEO tool and shop criteriaRankKW versus its competitors, the extension workflow, the criteria a shop needs to meet, and a worked assignment.Read lesson
- LessonEtsy keyword research, clearing the confusion: copyright, keyword hats, pricing and a strong productWhy copyright keywords get an Etsy account removed, black, grey and white hat keywords, orders without search volume, telling physical from digital, pricing, the strong product formula, and the Niche Deck tool.Read lesson
Etsy keyword research mastery: the types of keywords
The kinds of Etsy keywords (short, mid and long tail, focus, secondary, modifier, theme, color, delivery type, audience, occasion, platform) and the rules for choosing between evergreen and seasonal keywords.
RankKW: the Etsy SEO tool and shop criteria
RankKW versus its competitors, the extension workflow, the criteria a shop needs to meet, and a worked assignment.