Keyword researchLesson 6 of 7
RankKW: the Etsy SEO tool and shop criteria
RankKW versus its competitors, the extension workflow, the criteria a shop needs to meet, and a worked assignment.
- Status
- stable
- Trust
- human-reviewedHuman: Ahmed Raza ·
Taught by Sir Zafar Ali, like the rest of the Etsy chapter.
RankKW versus the alternatives
RankKW is compared against three other Etsy tools: Everbee, eHunt, and eRank. Setup: install the RankKW browser extension and work from there.
Shop criteria: what the top listings need to show
These criteria are for judging a shop. The criteria for choosing a keyword come from a later class and are in Finding Etsy keywords in bulk: three methods and the selection formula.1
Look at the first 10 listings for a candidate keyword, and check them against these requirements:
- At least 2 of those 10 listings should be under 3 months old, proof that a new listing can still break in.
- Those listings should have more than 2,500 views.
Reading the numbers
- Sale: shown in colour: green means sales are rising, red means falling, any other colour means stable.
- Revenue: this is after Etsy's commission and tax are already cut out, not the listing's raw price.
- Conversion rate: should be at least 3% minimum.
Assignment
- Pick any keyword, look at its top 10 listings, and confirm none of them is older than 3 months, with 50+ sales each.
- Reverse-engineer the shop "SerenatesJourney".
Class infographic
Class infographicTap the image to zoom
RankKW: the Etsy SEO tool and shop criteriaOpen full size
Footnotes
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Clarification from the record's owner, 2026-09-24: the RankKW class's criteria are for a shop; Class 08's are for keywords. ↩
More in this chapter6
- LessonEtsy SEO and keyword researchWhat an Etsy listing is made of, why keyword research is most of Etsy SEO, and why a dedicated tool like RankKW exists for it.Read lesson
- LessonThe exact roadmap to start using keywords on EtsyA beginner's roadmap from Sir Zakria Afzal, getting seed keywords from ChatGPT, checking them in eRank against the criteria, confirming they are not copyright or trademark, and building a whole shop on one good keyword.Read lesson
- LessonFinding Etsy keywords in bulk: three methods and the selection formulaThree ways to collect related Etsy keywords in bulk (manual autocomplete, an AI prompt, and mining the top 10 listings' titles) and the metric combination a keyword has to pass before you use it.Read lesson
- LessonEtsy keyword research mastery: the types of keywordsThe kinds of Etsy keywords (short, mid and long tail, focus, secondary, modifier, theme, color, delivery type, audience, occasion, platform) and the rules for choosing between evergreen and seasonal keywords.Read lesson
- LessonEtsy manual research methods, and the shop assignment criteriaThe manual ways to find Etsy keywords taught in Classes 12 and 13 (autocomplete, alphabet, category, Google, competitor titles and tags, word frequency, keyword gap and more), and the criteria a shop must meet before you replicate it for the assignment.Read lesson
- LessonEtsy keyword research, clearing the confusion: copyright, keyword hats, pricing and a strong productWhy copyright keywords get an Etsy account removed, black, grey and white hat keywords, orders without search volume, telling physical from digital, pricing, the strong product formula, and the Niche Deck tool.Read lesson
Etsy manual research methods, and the shop assignment criteria
The manual ways to find Etsy keywords taught in Classes 12 and 13 (autocomplete, alphabet, category, Google, competitor titles and tags, word frequency, keyword gap and more), and the criteria a shop must meet before you replicate it for the assignment.
Etsy keyword research, clearing the confusion: copyright, keyword hats, pricing and a strong product
Why copyright keywords get an Etsy account removed, black, grey and white hat keywords, orders without search volume, telling physical from digital, pricing, the strong product formula, and the Niche Deck tool.