Etsy SEO and keyword research

Taught by Sir Zafar Ali, like the rest of this Etsy section.

What an Etsy listing is made of

An Etsy listing is five parts:

• Title
• Tags
• Price
• Description
• Image

Keyword research is most of the game

70% of Etsy SEO is keyword research. A keyword with low KD (keyword difficulty) and high search volume can bring a sale within one week.

The same base terms apply here as everywhere else in this record (see the SEO glossary): whatever a buyer types into Etsy's search bar is a keyword; the topic a listing tries to rank for is its niche.

Three ways to collect related keywords in bulk, and the metric combination a keyword has to pass, are in Finding Etsy keywords in bulk: three methods and the selection formula.

Why a dedicated Etsy keyword tool exists

A generic keyword tool doesn't publish to Etsy or read back what happened after a listing goes live. A tool built for Etsy specifically, such as RankKW (see RankKW: the Etsy SEO tool and shop criteria), closes that loop:

• Give it a keyword and a source file, and it publishes the listing to Etsy automatically.
• It stays connected to the shop afterward, so sales, overview, and listing performance are all visible through the same tool.